BIC Lighter EZ Reach With Martha Stewart, Snoop Dogg, Willie Nelson
BIC, a global leader in stationery, lighters, and shavers, is thrilled to announce the latest addition to its iconic BIC® EZ Reach® advertising campaign.
Extended Summary
BIC's 'Most Borrowed Lighter' campaign, featuring Willie Nelson alongside Snoop Dogg and Martha Stewart, highlights the versatility of the BIC EZ Reach lighter in its third year. The campaign emphasizes the 1.45-inch extended wand, making it perfect for lighting hard-to-reach places and the fact that friends and family often 'borrow' it for their own needs.